Imagine a place where you can drink a free-flowing number of cocktails, for a fixed and marginal fee. Imagine a bar where you don’t have to queue to quench your thirst, but instead get offered a colourful array of refreshing drinks on a continuous basis, waited on at your very own table. Imagine a club hidden away in the depths of hustley bustley Covent Garden, which can seat just 20 people at a squeeze; 20 ‘in-the-know’ people, who all care about the experience just as much as they do about the drink itself. And all this, manned by one of the most inspired mixologists in the country, with an infectious passion for creating bespoke cocktails on the spot.
Well you don’t have to imagine all this anymore, because (in case you hadn’t already guessed) this mythological place actually already exists.
BYOC – which stands for Bring Your Own Cocktail – is a new and unique cocktail experience, blossoming at the heart of Covent Garden. You’ll find it hidden away down some steep stairs beneath the fresh and busy daytime ‘Juice Club’, though the ambiance down those stairs couldn’t really be much more different. It’s a totally different world. The room is 1920s styled, with little wooden tables, a grainy 1920s record playing in the background, and a waistcoated, smiling mixologist to-ing and fro-ing between his customers and an old laden juice trolley.
The whole idea behind BYOC is that you bring along a bottle or two of your favourite spirits (meaning that The Juice Club don’t have to fork out for an extortionately-priced alcohol licence), whilst they supply all the fresh juices, herbs, ingredients and knowledge to make you an ever-flowing waterfall of the most creative cocktails out there… Read the rest of this entry →